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Merchandising Services

We provide Merchandising Services for new construction Model Homes, Vacation Homes, and Vacation Rental Properties.  Whether a full purchase plan or a combination lease & purchase plan works better we can build a merchandising plan to suit your project needs and budget.  Your specific objectives for aesthetics, demographic appeal, budget & time frame are all taken into consideration to make sure you get the most out of your merchandising investment.  Our Merchandising Services are outlined below. 

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Pre-Construction Floor Plan Review

MEP Co-ordination

Space Planning

Memory Point Creation

Elevation Drawings

3D Modeling & Renderings


Interior Architectural Detailing

Wall, Ceiling & Flooring Details

Tile Design & Selections

Cabinetry Design & Selections

Lighting & Plumbing Selections

Furnishings & Décor Selections

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Furniture & Décor

Window Treatments, Bedding & Linens

Greenery & Styling Accents

Exterior Furnishings & Planters

Purchase & Rental Logistics

Receiving, Inspection & Warehousing


Delivery Co-ordination

Install Co-ordination

Lead Designer Installation Oversight

Styling & Staging

Final Walk-Thru with Lead Designer

High-Res Project Photography

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Interior Packages

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Interior Packages

Interior selections for entire communities or individual residences customized to your desired look & price level, using the products & vendors you prefer.  Includes the specification of:  


Interior Paint & Stain Colors

Cabinetry Selections & Design

Lighting & Fan Selections

Plumbing & Fixture Selections

Flooring Selections & Design

Tile Selections & Design

Exterior ColorSchemes

Exterior Color Packages

Exterior Color Packages

We create Exterior Color Packages for New Construction Community Residences which can include specification of any exterior paint, roofing, stone, mouldings, pavers, windows, doors and exterior lighting.  Using client preferred products & manufacturers, we customize packages to your desired design genres & price levels.  Additional services include Color Scheme Books, Renderings, Design Boards, and Homeowner Exterior Selection Appointments.  Featured Builders that Sonja Rogers has created Community Color Schemes for are listed below.

Exterior Color Packages

Meritage Homes

M/I Homes

New Leaf Construction
Silliman Homes
Standard Pacific
​​Stanley Homes​
Surrey Homes​​
Taylor Morrison​​
The Pineapple Corporation​​
Tidewater Homes​​
William Ryan Homes

Arthur Rutenberg Homes​​

AV Homes​​

Beazer Homes​​

CalAtlantic Homes

Christopher Burton Homes​​

Coral Isle Builders​​

DR Horton​​

Emerald Homes
Green Pointe Homes
Holiday Builders
K. Hovnanian

3D Renderings & 2D Elevations

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We create 3D Renderings of interior and exterior views to allow customers to see what their space will look like in advance.  We also create 2D Elevation drawings to express design details.  These are powerful tools in expressing concepts visually for marketing or production purposes.