top of page

Merchandising Services

Melbourne 17.png

About Merchandising Services

We provide Merchandising Services for new construction Model Homes, Vacation Homes, and Vacation Rental Properties.  Whether a full purchase plan or a combination lease & purchase plan works better we can build a merchandising plan to suit your project needs and budget.  Your specific objectives for aesthetics, demographic appeal, budget & time frame are all taken into consideration to make sure you get the most out of your merchandising investment.  Our Merchandising Services are outlined below. 

Melbourne 13.png


  • Pre-Construction Floor Plan Review

  • MEP Co-ordination

  • Space Planning

  • Memory Point Creation

  • Elevation Drawings

  • 3D Modeling & Renderings


  • Interior Architectural Detailing

  • Wall, Ceiling & Flooring Details

  • Tile Design & Selections

  • Cabinetry Design & Selections

  • Lighting & Plumbing Selections

  • Furnishings & Décor Selections

Melbourne 20.png
Melbourne 35.png


  • Furniture & Décor

  • Window Treatments, Bedding & Linens

  • Greenery & Styling Accents

  • Exterior Furnishings & Planters

  • Purchase & Rental Logistics

  • Receiving, Inspection & Warehousing


  • Delivery Co-ordination

  • Install Co-ordination

  • Lead Designer Installation Oversight

  • Styling & Staging

  • Final Walk-Thru with Lead Designer

  • High-Res Project Photography

Melbourne 06.png

Interior Packages

fixtures and finishes board2.jpg
fixtures and finishes board.jpg

About Interior Packages

Interior selections for entire communities or individual residences customized to your desired look & price level, using the products & vendors you prefer.  Includes the specification of:  

  • Interior Paint & Stain Colors

  • Cabinetry Selections & Design

  • Lighting & Fan Selections

  • Plumbing & Fixture Selections

  • Flooring Selections & Design

  • Tile Selections & Design

Exterior ColorSchemes

Exterior Color Packages

Exterior Color Packages

About Exterior Color Packages

We create Exterior Color Packages for New Construction Community Residences which can include specification of any exterior paint, roofing, stone, mouldings, pavers, windows, doors and exterior lighting.  Using client preferred products & manufacturers, we customize packages to your desired design genres & price levels.  Additional services include Color Scheme Books, Renderings, Design Boards, and Homeowner Exterior Selection Appointments.  Featured Builders that Sonja Rogers has created Community Color Schemes for are listed below.

Arthur Rutenberg Homes​​

AV Homes​​

Beazer Homes​​

CalAtlantic Homes

Christopher Burton Homes​​

Coral Isle Builders​​

DR Horton​​

Emerald Homes
Green Pointe Homes​​
Holiday Builders​​
K. Hovnanian​​

Meritage Homes

M/I Homes​​

New Leaf Construction​​
Silliman Homes
Standard Pacific
​​Stanley Homes​
Surrey Homes​​
Taylor Morrison​​
The Pineapple Corporation​​
Tidewater Homes​​
William Ryan Homes

3D Modeling

3D EXT REAR 02.jpg

About 3D Modeling


We create 3D Models of interior and exterior views to allow clients to see what their spaces will look like in advance.  This is extremely helpful during the decision making process because it allows our clients to see different options in advance and select their preferences with confidence.  And during construction and installation, these powerful tools express design details visually to ensure clarity.

bottom of page